Simple, transparent pricing
Bring behavioral science to your AI workflows. No surprises.
Strategist
$69.99/seat/mo
Billed annually
For individuals and solo researchers.
- 1 User
- Unlimited Personas
- Unlimited Behavioral Profiles
- Unlimited Projects
- Unlimited Campaigns
- 90+ Behavioral Heuristics
- Unlimited Synthetic Focus Groups
- 30+ Languages
- 6 Months Insight History
- Email Support
- ArchetypeID Academy (Q3)
Growth LabPowered by Balon AI
Most popular$76.99/seat/mo
Billed annually
Scale research across your team.
Everything in Strategist plus:
- Min 3 – Max 9 Users
- 1 Year Insight History
- User Management
- Video Generation (Q3)
- Generative BI (Q3, limited)
- API Access (Q3)
- Access to Deep Fusion ModelsBAI
EnterprisePowered by Balon AI
Custom
For large teams with advanced needs.
Everything in Growth Lab plus:
- Unlimited Users
- Unlimited Synthetic Insights Panels (Focus Groups)
- 2+ Year Insight History
- Generative BI (Q3, full access)
- Access to Deep Fusion ModelsBAI
All plans include a 5-day free trial. No credit card required.